About Us
We Aren’t Just Consultants - We’re the Architects of Your Organization’s Future.
Throughout my analytics career, I've seen the same challenge play out: leaders being forced to make critical decisions based on fragmented data, endless spreadsheets + systems that don't talk to each other.
I've watched brilliant leaders spend hours compiling reports manually, only to question whether the numbers are even accurate. I've seen teams lose precious time wrestling with data instead of focusing on the work that matters—serving students, supporting communities + creating lasting impact. I've also seen too many organizations miss opportunities or make costly mistakes simply because they couldn't see the full picture in time.
That gap—between the insights organizations need + the infrastructure they have—is what led me to launch Will+Ford. Named in honor of my grandfathers, Willie Johnson + Stafford Nelson, Will+Ford is built on their values: real impact, practical solutions + a commitment to doing right by the people we serve. We exist to help organizations stop fighting their data + start using it to make better, faster decisions.
Who We Serve
We partner with mission-driven organizations + institutions who are working to create positive change with limited resources. Our clients face unique challenges that we are prepared to address. From balancing tight budgets to small teams wearing multiple hats to compliance requirements, it’s imperative that our clients invest in partners who can provide much needed modernization without compromising their values + missions.
How We Help
Will+Ford specializes in four core areas that transform how our client’s work with data
Data Modernization – We help our clients make sure their data is secure, organized + accessible—giving the organization a single source of truth that everyone can trust. When systems talk to each other, leaders can get a complete picture of the organization's health, identify problems faster + make strategic decisions with confidence.
Advanced Analytics + Business Intelligence – We create custom-tailored reports, KPIs + metrics to track your organization’s progress + performance. We create intuitive, interactive dashboards + tools that provide real-time visibility into what's happening across the organization. We also build advanced predictive models that help forecast your organization’s future.
Automated Workflows + Artificial Intelligence – Saving our clients time is important to us. By designing + implementing automations to alleviate workflows + solve simple problems, our clients get more time to focus on what’s truly important to them - their mission.
Training + Support – We don’t stop at advisement. We provide ongoing support for our clients so their staff can feel confident + successful.
What Makes Us Different
We're not a large firm that will hand our clients a 100-page report + disappear. We're partners who roll up our sleeves + work alongside them to build solutions that fit into their reality. We create practical, sustainable systems that are powerful but not overwhelming, sophisticated but not complicated.
Why This Matters Now
Organizations are facing a time-sensitive challenge. The expectations for leaders have never been higher. Boards want more transparency, donors want detailed impact reports + investors crave better outcomes. Meanwhile, teams are stretched thin trying to meet all these demands while still advancing the core mission.
Investing in data infrastructure is no longer a "nice to have"—it's essential for organizational health, strategic decision-making + long-term sustainability. The good news? Leaders don't have to figure this out alone + they don't need a massive IT department to get there. All that’s needed is a clear vision + Will+Ford’s dedicated team.
Our Mission
At Will+Ford, our mission is to help leaders modernize their data systems, eliminate the spreadsheet dependency + turn data into a strategic asset—all without the complexity that usually comes with new technology projects.
We're here to be your long-term partner in making data work for your mission, not against it. Because when you have the right infrastructure in place, everything changes. You move faster. You see opportunities sooner. You avoid costly mistakes. And most importantly, you free up your talented team to focus on what they do best—changing lives + making a difference.
Let's build something better, together.
Paige A. Nelson, MBA, MPH
CEO/Founder